The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Life Story
Agency: BBH LONDON / London
Client: Banardos Category: Public Service / Television - Single
Reunion
Agency: Campbell Ewald Advertising / Warren
Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS
Agency: Forsman & Bodenfors / Gothenburg
Client: IQ Category: Public Service / Television - Single
Smutley
Agency: Goodby Silverstein & Partners / San Francisco
Client: AIDES Category: Public Service / Television - Single
The Share Experiment
Agency: SHACKLETON / MADRID
Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
P&G Special Olympics - What I See
Agency: Wieden + Kennedy, Portland / Portland
Client: Procter & Gamble Category: Public Service / Television - Single
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Banardos
Title:
Life Story
Category:
Public Service / Television - Single
Annual ID:
12279T
Award:
2012 Advertising Merit Award
Agency:
Campbell Ewald Advertising / Warren
Client:
The Ad Council and the National Fatherhood Initiative
Title:
Reunion
Category:
Public Service / Television - Single
Annual ID:
12280T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IQ
Title:
SMOTHNESS
Category:
Public Service / Television - Single
Annual ID:
12281T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
AIDES
Title:
Smutley
Category:
Public Service / Television - Single
Annual ID:
12282T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Action Against Hunger (Spain)
Title:
The Share Experiment
Category:
Public Service / Television - Single
Annual ID:
12283T